trained eye fresh perspective Volume 1: May 2012
A Personal Perspective:
This is it - my very first actual newsletter! When I changed careers in 2002, I never dreamed I'd be writing a newsletter or email tips. I thought a design business was going to be an adventure and a fun way for me to express my creativity and practice my passion. While all of this is true, I have come to realize that being an entrepreneur is a whole lot more. Not only is it networking, marketing, and pounding the pavement, more importantly, it’s about establishing relationships and building trust –
often with complete strangers. Meeting people face to face or "cold calls" used to be the only method, but in today's high tech world a business will fail if it doesn't adjust to the new way of communicating and building a client base – using the internet.
One of my challenges was that I moved my business from Alberta in 2009. I wanted to be in the Okanagan so badly that I made a decision of the heart, sold my home and relocated to a townhouse by the lake - my dream come true! I knew one person, a friend of a friend, and started at the beginning in all areas of my life. Although I had moments of doubt, I looked at this as an opportunity to do things my way, without asking anyone's permission - I had the freedom to choose the business and the life I wanted for myself. It was very liberating but also overwhelming and a great responsibility…..
Fortunately, through my business coach Mandie Crawford, I learned that part of building a new business was by becoming known as an expert in my field. I started creating my seasonal decorating tips - something that was easy for me and I knew well. All I needed was to put my ideas into words that made sense, be helpful, but not give away the store - I was so wrong! I couldn't imagine writing a monthly newsletter then as I had challenges learning new technology. Writing has always been easy for me but learning to upload viewable photos on the web and managing email campaigns was a huge learning curve. I sent out messages accidentally and so much went wrong before I got it right. So after my experience over the past two years in juggling all these things, I now feel ready to write a monthly newsletter. I am pleased to say that my efforts have paid off and my business is prospering - so thank you for your patience and support!
For more about Shelley see : About Us